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Double Life (PlayStation ad)
''Double Life'' is a television advertisement released in 1999 by Sony Europe. The 60-second long ad – conceived and written by copywriter James Sinclair, art director, Ed Morris and Trevor Beattie (creative director) – shows 19 PlayStation 1 gamers discussing their PS1 gaming experience. The ad was the most highly awarded in the world in 1999/2000 and has gone on to gain cult status.
== Content ==
The ad begins with an English-sounding man in a suit who walks through a busy street. He starts the ad by saying "For years, I've lived a double life. In the day, I do my job – I ride the bus, roll up my sleeves with the hoi-polloi.", then a number of different characters are seen including the same man sitting undressed on a bed with a woman ("But at night, I live a life of exhilaration,"), a woman of Asiatic appearance ("of missed heartbeats and adrenalin."), a middle-aged man on a leather couch ("And, if the truth be known",) and teenage girl who sits down beside him ("a life of dubious virtue.") a man beside a car, ("I won't deny -") and wearing a scary – looking mask ("I've been engaged in violence, even indulged in it."), a shirtless boy on a skate ramp ("I've maimed and killed adversaries, and not merely in self-defence."), a man in a bathtub ("I've exhibited disregard for life,"), a black man in a wheelchair ("limb"), and the man in the bath again ("and property,"), a "couch potato" ("and savoured every moment."), a person with a deep voice in a corset ("You may not think it, to look of me"), a foreign sounding woman with a shaved head ("but I have commanded armies,"), a preschool child ("and conquered worlds."), a cyclist wearing sunglasses and a scarf over his face ("And though in achieving these things"), an older man with long white hair ("I've set morality aside,"), a youngish woman holding a crying baby ("I have no regrets."), the black man spinning in his wheelchair again ("For though I've led a double life, at least I can say") and finally the first man, in close up ("- I have lived.") before a black screen comes up at the end saying "Do not underestimate the power of PlayStation".
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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